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23 May

Trade Marketing

By Admin

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Email: pmcplconsultant@gmail.com  | cv@pmcpl.com ______________________________________________________________________________________________
About Client – Manufacturing of Engine Oils
Position: Trade Marketing
Location: Ahmedabad

Criteria: Bachelor's degree in Marketing, BBA, or a related field (MBA preferred) and 5+ years of experience in trade marketing or associated roles within the Indian market.

Other Skills:

  • Excellent communication, negotiation, and interpersonal skills 
  • Fluency in English and proficiency in regional languages are a plus.
  • Ability to thrive in a fast-paced, multicultural environment
  • Manage multiple projects simultaneously.
  • Proficiency in MS Office Suite 
  • Familiarity with marketing analytics tools and software.

Job Responsibility:

  • Planning: Develop a comprehensive trade marketing plan aligned with company objectives, market dynamics, and consumer behavior trends.

  • Trade Promotions: Plan and execute impactful trade promotions, incentives, and campaigns to stimulate demand, drive sales growth, and strengthen brand presence across diverse channels.

  • Merchandising Excellence: Collaborate with internal teams and external partners to deploy and track merchandising as per channel requirements, approved budget, and brand guidelines.

  • Retailer Relationship Management: Cultivate strong relationships with key trade partners, including retailers, distributors, and wholesalers, to foster collaboration, support business objectives, and drive mutual growth.

  • Market Analysis: Continuously gather information from the market on competition activities, branding, etc, and feeding to the marketing manager.

  • Budget Management: Manage trade marketing budgets efficiently, allocating resources judiciously to maximize ROI while adhering to financial guidelines and targets.

  • Cross-Functional Collaboration: Collaborate closely with sales, product management, and other relevant teams to ensure alignment of trade marketing activities with overall business objectives and promotional calendars.

  • Agency coordination: Coordinating with trade marketing agencies on executing sign boards, branding, pop deployment, and all types of events within the deadline with good quality workmanship and brand visibility.

To apply for this job, send your resume on pmcplconsultant@gmail.com