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11 Dec

Marketing Manager-Category Lead and Digital

By Admin

About Client – Manufacturer and Distributor of Home Cleaning Solutions ______________________________________________________________

Position: Marketing Manager Category Lead and Digital

Location: Mumbai 

Reporting To: Marketing Director 

Criteria: MBA(Marketing) with 6+ years of experience Product/Brand management in FMCG (non-food)

Skills and Knowledge: 

  • Good understanding of principles of a P&L statement and financial key figures (KPIs) 

  • Knowledge on processes and principles in Supply Chain Management 

  • Good organisational and planning skills 

  • Demonstrates analytical and problem solving skills 

  • Experience identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content.

  • Ability to think in brands, digital trends and consumer experience 

  • Excellent oral and written communication 

  • Good presentation skills 

  • Adherence to the safety instructions and HSE policies” 

Interactions (Internal & External): 

  • Product Managers

  • NSM/ Region Sales/ KAMs 

  • Quality/Logistics, India + RTC, India 

  • International Product Manager 

  • International and local project teams on request 

  • Company management board

  • Regional Leadership teams

  • External suppliers 

  • HR & Administration

  • HSE

Job Purpose:

Responsible for the development & performance of the product category i.e., Turnover/ profitability etc. Ensure that the brand promise is maintained & that the brand stays true to its values & positioning. Lead Digital brand awareness and communication strategy based on brand objective

Key Responsibilities: 

  • Plan and execute annual business plan for the given product category. 

  • Design suitable marketing activities budget in the given marketing budget at optimal pay-out 

  • Liaison with Creative agency to work marketing communication.

  • Monitor and analyse the category development plan continuous basis and come up with corrective actions considering the present market scenario. 

  • Orchestrate the Digital customer journey (PAID, OWNED,SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's. 

  • Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPI’s are met and ROI is achieved needs to be included.

  • Develop New Product brief, based on consumer insights, price / product gap. Work with Global Team for the New Product Development.
    Implement new product launches, maximizing international synergies

Key Result Areas: 

       ? Category Turnover, growth & profitability 

       ? Market share growth 

       ? New product development 

Additional Responsibilities: 

  • Generate consumer/ shopper insights by leading research, Household/store visits.  Identify opportunities for increased sales and profit, short and long term. Implement effective support plans. 

  • Be the “voice of the category”: Input the needs & standpoints into the international product & communication development. 

  • Overall digital brand management by liaising with digital agency. Ensuring we achieve overall digital KPIs and constantly look at innovative ways of bringing up brand awareness on digital.

  • Constantly engage closely with e-com team and support with required inputs and marketing assets needed
     

Desired Behaviour:

  • Leadership: Acts consistently and with integrity and sets high performance standards for self and others, while assuming responsibility and accountability.

  • Lead, inform and coordinate across the functions. Entrepreneurship: Considers the company's priorities when making decisions and analyzes the costs and benefits of various alternative solutions. Value for customer: Demonstrates understanding of the overall business & seeks ways to improve external and internal customer satisfaction 

  • Accountability: Takes full accountability for actions and results. Demonstrates a sincere, positive attitude to getting things done. Considers the company's priorities when making decisions and analyzes the costs and benefits of various alternative solutions 

  • Drive & Execution: Identifies what needs to be done and takes action before being asked in order to keep projects on track.

  • Communication: Ensures that communication is effective, timely and understood. Keeps people accurately informed 

  • Is open and approachable and delivers criticism constructively, demonstrating sensitivity to the feelings of others 

  • Innovation: Is open-minded and receptive to challenging the status quo or applies best practices 

  • Displays a high level of curiosity and engagement and works to develop new business approaches and opportunities 

  • Looks beyond to offer suggestions for improvement in overall organizational operations 

  • Customer Value: Is consumer centric in creating products and marketing assets. 

  • Influence: Has clear view at the big picture

  • Integrity & Winning Spirit

To apply for this job, send your resume on pmcplconsultant@gmail.com