Pioneer Management Consultant Pvt Ltd

Marketing-Director

About Client – Manufacturer and Distributor of Home and Cleaning Solutions

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Position : Marketing Director - India

Location: Mumbai

Reporting To: COO India

Criteria : MBA with 9+ Years of Experience into Brand Marketing, Digital Marketing, Media management.

Skills and Knowledge:

Strong fit with Company Guiding Principles (Value for customers, Innovation, Leadership, People, Responsibility, Long term orientation)
Mentality to drive and execute
Interest and ability to work in a changing environment and passion to proactively drive change
Sales experiences and general management experience is a plus
Makes the most of relationships with people and groups (interpersonal relationship skills) – Solid cross-functional/ cross-cultural player with the ability to interface with all levels, functions and cultures within the organization.
Written and oral presentation skills (i.e. speaking, persuasive communication, and presenting to groups)

Interactions:

Job Purpose:

To generate profitable growth and market share through the management of the company’s product portfolio, including the development of new products.
Responsible for the planning, development and execution of local Marketing initiatives according to the global and regional business and marketing strategy.
Member of the local Consumer Leadership Team and gives significant input to the development of the local business strategy.
To understand end consumer needs and translate into products and services. Key targets are net sales, profit, market share and brand equity.

Key Responsibilities:

Monitor own brand and product performance, competitive performance and market/ consumer dynamics and translate those into business opportunities.
Define and manage the product portfolio for India. Consolidate consumer insights, best practices and trends, category and competitive activities
Drive a winning innovation roadmap and pipeline versus competition, in close collaboration with APAC region and global teams. Lead stage gates with the team
Develop, execute and monitor the Marketing Strategy, Marketing Plan and Marketing Budget
Develop launch support material including advertising, master trade argumentations, and POSM material, online communication material

Additional Responsibilities:

Lead local Marketing agencies (Media, Online, PR, Research); Adapt / co-develop ATL and BTL communication under the lead of the global team
Develop close work relationships with other departments including the International Marketing community
Bring brand and consumer mind set into the organization.
Lead and develop the local Marketing and product development team
Improve portfolio management (including NPD) and efficiency programs (cost saving, product harmonization,etc.)