Category Lead
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Email: pmcplconsultant@gmail.com | cv@pmcpl.com
About Client: MNC-FMCG
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Position: Category Lead
Location: Navi Mumbai
Reporting To: Manager Brand & Portfolio
Criteria: MBA(Marketing) with 6+ years of experience executing creative projects and campaigns.Understanding of beauty care segment will be an advantage
Other Skills:
Expertise in collecting, interpreting and analyzing data accurately to make decisions effectively
Excellent communication skills, both verbal and written, with the ability to multitask multiple projects within tight deadlines
Creative mindset with the drive to develop innovative ideas that support business objectives.
Strategic thinking – capable of making informed decisions aligned with organizational goals.
Key Responsibilities:
Develop and execute marketing initiatives for brand growth including advertising, promotional and brand activation.
Brand building and Management
Identifies the right catalogue and implements global roll-out of new products including marketing mix, pricing, communication campaign and business strategy.
Creative Ideation and Execution: Design concepts and campaigns and execute the same end-to-end.
Collaborate with creative agencies, media partners, and other internal/external teams for the creation and execution of campaigns
Data analysis, competition tracking and market understanding to accurately make decisions aligned with business objectives effectively.
Monitor the performance of campaigns regularly for optimization results.
Prepare reports on campaign progress/effectiveness for management reviews.
Stay current with industry trends to create innovative strategies supporting the organization’s growth goals.
New Product Innovation: Understand opportunities and design innovation pipelines as per business objectives
Collaborate with regional and global teams on new and ongoing projects.
To apply for this job, send your resume on pmcplconsultant@gmail.com