Brand Manager
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Email: pmcplconsultant@gmail.com | cv@pmcpl.com
About Client: MNC-FMCG
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Position: Brand Manager
Location: Navi Mumbai
Reporting To: Marketing Manager
Criteria: MBA(Marketing) with 5+ years of experience in brand management from FMCG/CPG Industries.Proven experience in product launches, communication development, and P&L management.Strong understanding of consumer behavior, market dynamics, and retail channels.
Key Skills:
Comfort with financials and data-driven decision-making.
Consumer-obsessed mindset
High ownership, collaboration, and influence across teams.
Job Purpose:
Responsible for driving the overall strategy, growth, and performance of the assigned category/brand. Strong consumer understanding, analytical skills, innovation mindset, and the ability to lead cross-functional projects. Need to work closely with internal and external agencies to deliver sustainable business results.
Key Responsibilities:
1. Brand Management:
Develop Annual Operating Plan (AOP) for the brand, outlining key priorities, initiatives, and performance targets.
Work towards meeting growth objectives across volume, value, market share, penetration, and profitability.
Align with Sales and Trade Marketing teams to drive distribution, visibility, and in-store activation.
Effectively work with cross-functional teams to ensure timely and flawless execution of brand plans.
Ideate/explore/execute next-in-line product pipeline with innovation
2. Business Ownership:
Manage the brand P&L, ensuring delivery of revenue, margin, and profitability targets.
Monitor key business KPIs including market share, household penetration, distribution, pricing, and ROI.
3. Consumer Insights & Research
Commission and analyze qualitative & quantitative studies
Use insights to sharpen product propositions, communication briefs, and innovation ideas.
4. Communication & Media Management
Develop and execute integrated marketing communication plans, including digital, ATL, BTL, influencer, and PR etc to build/grow brand awareness
Partner with creative and media agencies on campaign strategy, development, production, and execution.
To apply for this job, send your resume on pmcplconsultant@gmail.com