Blog Post

Social Media: A Library of Talent

Social Media comprises the world’s most extensive talent library, and 4 out of every 5 businesses have a solid social media presence. This, however, is severed when making strategies, many employers are unable to strategize and create a more significant impact on their target audience.

Job aspirants assess employment prospects the same way the online shop. They judge a company by its brand identity. They look for social proof. The concept of social proof is founded on the informational social influence that assets the desire to be liked by society. 75% of candidates want this proof in the form of brand identity, and they consider social media to be the perfect tool to research the business’ culture and reputation. To our surprise, 73% of millennials must have found their last job on social media. This tendency is certain to continue since 61 million of the youth have more than 7 social media profiles. To add further, 82% of the companies found better quality recruitments on social networking sites.

Social Media provides companies with a plethora of methods to reach a diverse group of people, allowing them to target the most suitable job applicants. This process narrows the recruitment pool much earlier in the recruiting process which indeed enables you to devote more time to your top candidates.

LinkedIn is the best platform to find your top candidate

Linkedin is the world’s leading professional platform, with 756 million users it is the greatest treasure of potential contacts. At times it gets very difficult to describe what you are looking for in a potential candidate with Linkedin it gets easier, it is like the next generation of Recruiters, you have to drop in a few details about your requirement and it provides you with people uncovering their additional data making it quite easy for a recruiter to find their next top candidate.

Social Media recruitment might look easy but it requires a significant amount of strategy and planning. To find the most skilled and qualified candidate you need to plant your signals appropriately, this will require you to choose your platform with great brainstorming with thorough knowledge of what function you are looking forward to encompassing.

Social Media Recruitment using Instagram and Twitter

LinkedIn is probably the first thing that springs to mind when you think of using social media in your hiring process. While your intuition is correct—LinkedIn is a fantastic forum for job seekers—chances are you are under-utilizing Instagram's capacity to help you obtain a job that's a good fit for you.

When you're about to take your newest selfie, take a moment to contemplate how you may use both your Instagram account and any given brand's Instagram page to land your next job.

There was an instance, Samantha Bankey, who used to follow Eprize, a business development company’s Instagram page as well as all their other platforms in search of post-college employment. Following firms on social media as a technique of job search has become the typical practice for recent graduates. It helps candidates to acquire a sense of the company's culture and measure their interest in newer technologies.

Bankey drew their attention since she consistently followed and connected with EPrize. They developed an interest in Bankey's education, progress, and photographic talents as they followed her on social media, particularly Instagram. Samantha Bankey was given a prestigious position at her dream firm via Instagram less than two weeks after graduating from college.

Twitter is another platform where recruiting could be given a shot, 326million people use Twitter daily, and 61% of jobs hunt there. However as we all know Twitter is not the most employee-oriented social media platform, but it still has its merits. If news can spread like wildfire, why can't job postings?

It is very essential to maintain your company culture and make sure your social media recruitment strategies are all in control. As efficient as Social media recruitment might seem it comes with its challenges. As a successful employer one needs to stay in total control of these to have a continuous and efficient recruitment profile online.

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Pooja Mahabadi - A Journalism pursuant—a delirious, zealous, and passionate content writer.

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